Shopping
Rome isn't such a great shopping city as Milan, but you'll find all the big names in the fashion world as well as smaller boutiques, and all manner of gifts and speciality products.
Designer shopping
For designer labels the best area is between the Spanish Steps (Piazza di Spagna) and Via del Corso. Via dei Condotti, directly opposite the Spanish Steps, is home to many of the biggest names in fashion and jewelry. Along the network of picturesque streets in either direction are many shops where you can spend all your money!
Clothing
For cheaper clothing you can try shopping at Via del Corso, Via Nazionale or the area between Ottaviano Metro and the Vatican. Interesting boutiques with more striking fashion can be found along Via del Governo Vecchio, in the Centro Storico.
Souvenirs
Souvenirs can be found all over Rome at street stalls and in crowded shops. For kitsch gifts, the Vatican is the best area, with ranks of glow-in-the-dark Madonnas and holographic Pope cards. Shops around Piazza Navona sell high-priced ceramics, and will organise shipping. Countless little shops all around the centre will sell you exciting pasta, sauces, and culinary specialities from all around Italy.
Antiques
Antiques are big business in Rome, and obviously you should be sure of what you're buying. The best streets for antique shopping are Via dei Coronari, in the Centro Storico, and Via del Babuino (between Piazza del Popolo and the Spanish Steps).
Outdoor Markets
Outdoor markets are some of the most interesting places in Italy. Almost all of them offer a collection of items that ranges from near-worthless knickknacks to priceless works of art, from the ancient to the post-post modern. Some markets are specialized but all welcome visitors, who are encouraged to have fun bargaining in English, Italian, sign language or any combination of the above.
Every morning, Campo de' Fiori, which is located in the heart of the old city, fills up with varied stands that sell fruits and vegetables, meat, chicken and fish, dried beans, dried fruits and flowers. Excellent speciality food and bread shop surround the piazza, rounding out the range of products offered.
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